Brewing Bold Ideas, One Concept at a Time
At Westend, our passion doesn’t stop at the cup — it extends into empowering aspiring café owners and coffee businesses. Whether you’re starting fresh or scaling up, we offer tailored consultation to help you craft a unique identity, design memorable menus, streamline operations, and create spaces that customers return to.
From concept development and branding to barista training and supplier sourcing — we help turn your coffee dream into a thriving reality.
Let’s build your café journey together, grounded in craft, community, and innovation.
Brand Identity & Concept Development
We help bring your café’s vision to life—starting from the name, logo guidance, and brand tone to theme direction and menu-style alignment.
• Unique concept development
• Identity that resonates with your audience
Menu Curation & Engineering
We design menus that balance creativity with cost-efficiency—covering cuisine selection, pricing, costing, and food trials.
• Café-style menus (brunch, fusion, bakery)
• Optional: recipes, SOPs, chef training
Interior Design Planning & Space Optimization
Optimize your café’s layout for beauty and functionality—blending seating design, kitchen flow, and visual identity.
• Ideation and aesthetic cues
• Advisory or turnkey assistance
Barista & Beverage Program Setup
From bean sourcing to brewing methods, we craft a signature beverage experience tailored to your brand.
• Espresso, pour-over, cold brew setups
• Barista training + custom drink curation
Bakery Setup & Dessert Menu Development
Specializing in croissants, viennoiseries, and plated desserts—our service supports bakery programs or commissary tie-ups.
• Signature desserts and sourcing
• Recipe development options
Kitchen Setup & Vendor Sourcing
We assist in selecting equipment, creating budget flows, and identifying trusted vendors for ingredients and tools.
• Sourcing locally or globally
• Kitchen layout and efficiency planning
Marketing Strategy & Launch Plan
Craft compelling café launches with curated content calendars, influencer plans, and event-ready branding.
• Campaigns and collaborations
• Shoot direction and launch offers
Staff Training & SOP Development
Train your team for excellence with service SOPs, recipe cards, and HR guidelines suited to your café style.
• Dine-in, QSR, or café formats
• Operational playbooks included
Franchise Model & Expansion Consulting
Build a scalable business with structured franchise systems, investor decks, and profit-sharing frameworks.
• Legal and operational documents
• Strategy for multi-location growth
Ongoing Retainer / Monthly Advisory
Stay on track with expert guidance via monthly reviews, troubleshooting, and performance analysis.
• Strategy refinement
• Brand audits and team support