Build India's Premier Specialty Coffee Chain.
Join Westend Coffee Company, India's only coffee business controlling the entire ecosystem. Direct estate sourcing, in-house roasting, Brewlyn espresso machines, a certified barista academy, and full café consulting. Three franchise brands, from a seventy square foot window to a full flagship café. One proven system.
India's premier
specialty café brand.
Three concept-led formats: coffee with a live bakery, coffee with a hot kitchen, or the complete experience. Turnkey setup, full support, and Brewlyn machines at below-retail pricing. All three run on the FOFO model: you own it, you operate it, we build it with you.
Westend Coffee
Franchise Formats
Three turnkey café concepts built for different locations, investments, and operational goals. Complete support from site selection to grand opening.
Specialty café with a live bakery counter, croissants, breads and desserts baked in view. The aroma does the marketing. 25 to 35 seats.
Full-service café with a hot kitchen, breakfast through dinner alongside the specialty coffee program. 35 to 45 seats.
The full experience under one roof: specialty coffee, live bakery and hot kitchen. Our flagship format for metros and destination locations. 45+ seats.
Own it and run it,
or own it and let us run it.
A curated, premium-positioned café brand within the Westend family, for high-value, design-forward locations where the standard Westend format would be underplaying the opportunity. Offered on two models only: FOFO if you want to operate, FOCO if you want the asset without the operational load.
Same room,
two ways to hold it.
Both take the same build: a minimum of 800 square feet with a coffee bar and a mini kitchen, from ₹40 Lakhs, franchise fee ₹6 Lakhs plus tax. The difference is who runs it and how the money flows.
You own and operate the Nora café with our full setup support, menu, and brand standards. Best for experienced operators or hospitality professionals who want to run a premium specialty coffee business independently, and who want to keep the upside that comes with running it well.
- Minimum 800 sq ft, coffee bar with mini kitchen
- Royalty 8% of revenue, plus 2% marketing
- Full Nora brand license and identity
- Westend provides complete training and SOP library
- Ongoing support from the Takumi Brewing Lab consulting team
- Brewlyn machines at preferred franchisee pricing
- Territory exclusivity included
You invest in the property and the setup. Westend hires, trains and runs the team, holds the licences and manages the day to day. You hold the asset and take a share of what it makes, without the operational load. Built for investors rather than operators.
Proposed commercials, to confirm. Indian FOCO practice is a management fee rather than a royalty: Westend operates for a fee of 10 to 12% of revenue plus the 2% marketing contribution, out of which the management team is paid, and the franchisee takes the net profit. Where a franchisee wants certainty instead of upside, the alternative is a minimum guaranteed monthly return with Westend keeping the surplus. We recommend the first for a strong site and the second for an untested one.
- Westend provides the full management team
- Franchisee takes a monthly share of what the outlet earns
- Premium Nora brand identity and curated menu
- Full Brewlyn machine setup included
- Minimal franchisee involvement required
- Quarterly reporting and open books
Every route
has a POST.
Every coffee brand in this country sells you somewhere to sit. POST is the opposite. One window, specialty coffee, and three minutes for people already on their way somewhere else. The lowest entry into the Westend system and the fastest to open. We are signing our first outlets now.
The smallest way
into the system.
You bring the site. We bring everything else: the kiosk, the espresso machine, the coffee, the training, the software and the people behind it.
Eight drinks, two sizes, no seating and a two person shift. Fabricated off site and installed in a day, so there is no fit-out to project manage and no landlord negotiation over a kitchen. Seventy square feet is the minimum, not the ceiling. Ceremonial grade matcha alongside the coffee, because not everyone in a queue drinks coffee and matcha never waits on the espresso machine.
Everything you need.
From day one.
From site selection to grand opening. We handle the complexity so you can focus on building your business.
Location analysis, footfall assessment, lease negotiation guidance, and complete interior design aligned with Westend brand standards.
Brewlyn machines at 30 to 40% below retail pricing. All commercial equipment sourced, installed, and commissioned for you.
2-week intensive Coffee Board of India certified barista training for your full team at Takumi Brewing Lab, Bengaluru.
Direct-sourced 100% Arabica from Coorg and Chikmagalur estates. Locked pricing, consistent quality, 7-day delivery across India.
Cloud POS, online ordering, social media templates, grand launch campaign support, and loyalty program setup.
Dedicated franchise manager, quarterly business reviews, menu innovation cycles, and annual refresher training for your team.
60 to 90 day
launch timeline.
- Submit enquiry form
- Screening call with our team
- Financial review and site walkthrough
- Franchise disclosure shared
- Franchise agreement signed
- Territory allocation confirmed
- Interior design sign-off
- Equipment order placed
- Construction and fit-out
- Equipment installation
- Staff recruitment support
- 2-week barista training at Takumi Lab
- Soft opening with quality checks
- Grand opening campaign
- 30-day on-site support
- Ongoing quarterly reviews
Franchise fees
and terms.
Transparent fee structure with no hidden costs. Bank financing available for qualified applicants.
Working capital sits on top of every number on this page. Investment figures cover the build, the equipment and the opening stock. They do not cover the three months of rent, salaries and inventory it takes for a new outlet to carry itself. Budget ₹2 to 3L for a POST window, ₹8 to 10L for a Nora, and ₹8 to 15L for a Westend café. An outlet that opens without that buffer is the single most common way a good site fails.
Royalty by brand: Westend and Nora on FOFO are 8% of revenue plus 2% pooled marketing. POST is 5% plus 1%. Nora FOCO is structured as a management fee rather than a royalty, since Westend runs the outlet.
Financing support available: We assist qualified applicants with loan applications to leading banks. Up to 70% financing available on most formats, with detailed financial projections and business plan templates provided during onboarding.
Invest in India's
coffee future.
100% bootstrapped and profitable since 2021. We are selectively partnering with investors who bring strategic value beyond capital. India's specialty coffee market is growing at 25% CAGR. Westend is uniquely positioned to capture it.
Five streams: company cafés, franchise royalties, Brewlyn machine sales, barista academy fees, and consulting services.
35 to 40% EBITDA margins at company locations. High-margin franchise royalties. Proven across Bengaluru and Mysuru operations.
Own sourcing, roasting, machine manufacturing, training academy, and consulting. Competitors outsource all of this.
Asset-light expansion model. Target 25+ franchises by FY27, generating ₹2Cr+ in recurring royalty revenue.
Homegrown premium positioning vs international chains. Strong Bengaluru and Mysuru presence. Three franchise brands from a seventy square foot window to a flagship café.
Brewlyn machines priced 40% below La Marzocco. 15+ deployed. Target 100+ by 2027 across franchise and direct sales.
For early believers in homegrown specialty coffee infrastructure who want to be part of our expansion story.
- Equity stake in Westend Coffee Private Limited
- Quarterly financial updates and reports
- 20% lifetime product and service discount
- Access to expansion planning discussions
For investors bringing strategic value beyond capital: F&B networks, real estate access, equipment partnerships, or marketing channels.
- Board observer seat (non-voting)
- Advisory role in expansion strategy
- Priority access to franchise territories
- Preferred Brewlyn bulk pricing
- Co-marketing opportunities across brands
For institutional investors, VCs, and family offices seeking F&B sector exposure with governance rights and full information access.
- Board seat with voting rights
- Veto rights on material decisions
- Pro-rata rights in future rounds
- Full audit and information rights
- Anti-dilution protection
Frequently asked.
Ready to partner
with Westend?
Whether you are exploring franchise ownership, the Nora brand, a POST window in your pincode, or equity investment, let us start the conversation. Our team responds within one business day.
