Now Accepting Applications

Build India's Premier Specialty Coffee Chain.

Join Westend Coffee Company, India's only coffee business controlling the entire ecosystem. Direct estate sourcing, in-house roasting, Brewlyn espresso machines, a certified barista academy, and full café consulting. Three franchise brands, from a seventy square foot window to a full flagship café. One proven system.

5+Live Locations
3Franchise Brands
350+Baristas Trained
₹15LEntry From
Flagship Brand · 01
Westend Coffee Company
Full-service specialty café for metros and tier-2 cities. Live bakery, hot kitchen, or the complete experience.
3 formats · From ₹40L
Premium Sub-brand · 02
Nora Specialty Coffee
A curated, premium-positioned café for high-value locations. Minimum 800 sq ft, coffee bar with mini kitchen.
FOFO or FOCO · From ₹40L
Kiosk Format · 03
POST
A coffee window, not a café. Seventy square feet, no seating, three minutes from walking up to cup in hand.
One per pincode · From ₹15L
5+Operational Locations
3Franchise Brands
100%Arabica Estate Coffee
350+Baristas Trained
15+Brewlyn Machines Deployed
Franchise Brand 01
Westend Coffee Company

India's premier
specialty café brand.

Three concept-led formats: coffee with a live bakery, coffee with a hot kitchen, or the complete experience. Turnkey setup, full support, and Brewlyn machines at below-retail pricing. All three run on the FOFO model: you own it, you operate it, we build it with you.

From ₹40L1,000 to 2,400 sq ftRoyalty 8% + 2%FOFO
Choose your format

Westend Coffee
Franchise Formats

Three turnkey café concepts built for different locations, investments, and operational goals. Complete support from site selection to grand opening.

Bakery Forward
Coffee + Live Bakery

Specialty café with a live bakery counter, croissants, breads and desserts baked in view. The aroma does the marketing. 25 to 35 seats.

Total investment₹40 to 60LIncludes live bakery setup
Working capital of ₹8 to 10L on top, for three months of rent, salaries and stock before the outlet carries itself.
Space1,000 to 1,400 sq ft
Franchise fee₹8L + GST
Royalty8% + 2% marketing
Monthly revenue₹8 to 12L
Staff6 to 9 team
18 to 24 month payback
Apply Now
All-Day Dining
Coffee + Hot Kitchen

Full-service café with a hot kitchen, breakfast through dinner alongside the specialty coffee program. 35 to 45 seats.

Total investment₹45 to 65LIncludes professional kitchen
Working capital of ₹10 to 12L on top. A kitchen carries more stock and more payroll than a coffee bar does.
Space1,200 to 1,600 sq ft
Franchise fee₹8L + GST
Royalty8% + 2% marketing
Monthly revenue₹10 to 15L
Staff8 to 12 team
20 to 24 month payback
Apply Now
Best Value
Westend Complete

The full experience under one roof: specialty coffee, live bakery and hot kitchen. Our flagship format for metros and destination locations. 45+ seats.

Total investment₹60 to 90LAll three concepts · one fee
Working capital of ₹12 to 15L on top, and the format that most rewards holding a real buffer through the first quarter.
Space1,600 to 2,400 sq ft
Franchise fee₹12L + GST
Royalty8% + 2% marketing
Monthly revenue₹15 to 25L
Staff12 to 18 team
20 to 26 month payback · saves ₹4L vs two single concepts
Apply Now
Franchise Brand 02
Nora Specialty Coffee

Own it and run it,
or own it and let us run it.

A curated, premium-positioned café brand within the Westend family, for high-value, design-forward locations where the standard Westend format would be underplaying the opportunity. Offered on two models only: FOFO if you want to operate, FOCO if you want the asset without the operational load.

From ₹40LMinimum 800 sq ftCoffee bar + mini kitchenFee ₹6L + tax
Two operating models

Same room,
two ways to hold it.

Both take the same build: a minimum of 800 square feet with a coffee bar and a mini kitchen, from ₹40 Lakhs, franchise fee ₹6 Lakhs plus tax. The difference is who runs it and how the money flows.

Nora Model 01
Nora FOFO
Franchisee Owned, Franchisee Operated

You own and operate the Nora café with our full setup support, menu, and brand standards. Best for experienced operators or hospitality professionals who want to run a premium specialty coffee business independently, and who want to keep the upside that comes with running it well.

InvestmentFrom ₹40LCoffee bar and mini kitchen · Franchise fee ₹6L + tax
Working capital of ₹8 to 10L on top, held for the first three months of rent, salaries and stock.
  • Minimum 800 sq ft, coffee bar with mini kitchen
  • Royalty 8% of revenue, plus 2% marketing
  • Full Nora brand license and identity
  • Westend provides complete training and SOP library
  • Ongoing support from the Takumi Brewing Lab consulting team
  • Brewlyn machines at preferred franchisee pricing
  • Territory exclusivity included
Apply for Nora
Nora Model 02
Nora FOCO
Franchisee Owned, Company Operated

You invest in the property and the setup. Westend hires, trains and runs the team, holds the licences and manages the day to day. You hold the asset and take a share of what it makes, without the operational load. Built for investors rather than operators.

InvestmentFrom ₹40LSame build as FOFO · Franchise fee ₹6L + tax
Working capital of ₹8 to 10L on top. Under FOCO we draw it down and account for it monthly.

Proposed commercials, to confirm. Indian FOCO practice is a management fee rather than a royalty: Westend operates for a fee of 10 to 12% of revenue plus the 2% marketing contribution, out of which the management team is paid, and the franchisee takes the net profit. Where a franchisee wants certainty instead of upside, the alternative is a minimum guaranteed monthly return with Westend keeping the surplus. We recommend the first for a strong site and the second for an untested one.

  • Westend provides the full management team
  • Franchisee takes a monthly share of what the outlet earns
  • Premium Nora brand identity and curated menu
  • Full Brewlyn machine setup included
  • Minimal franchisee involvement required
  • Quarterly reporting and open books
Apply for Nora
Franchise Brand 03
POST

Every route
has a POST.

Every coffee brand in this country sells you somewhere to sit. POST is the opposite. One window, specialty coffee, and three minutes for people already on their way somewhere else. The lowest entry into the Westend system and the fastest to open. We are signing our first outlets now.

From ₹15L70 sq ft minimumRoyalty 5% + 1%One per pincode
The kiosk format

The smallest way
into the system.

You bring the site. We bring everything else: the kiosk, the espresso machine, the coffee, the training, the software and the people behind it.

One Per Pincode
POST, the kiosk format

Eight drinks, two sizes, no seating and a two person shift. Fabricated off site and installed in a day, so there is no fit-out to project manage and no landlord negotiation over a kitchen. Seventy square feet is the minimum, not the ceiling. Ceremonial grade matcha alongside the coffee, because not everyone in a queue drinks coffee and matcha never waits on the espresso machine.

Total investment₹15 to 20LKiosk, espresso machine, fit out and opening stock
Working capital of ₹2 to 3L on top. Small, because there is no kitchen, no seating area and a two person payroll.
Space70 sq ft minimum, street facing
Royalty5% + 1% marketing
TerritoryOne outlet per pincode
Staff2 per shift
ModelFOFO
Installed in a day once the site is signed
Block Your Pincode
The number
Your pincode names it
Every outlet takes its number from its own pincode. Geography assigns it rather than us, so no outlet ranks above another and the system never runs out.
The colour and the stamp
Every POST looks like itself
Three things change from one outlet to the next and nothing else does. It is what lets a network of small shops feel like one brand without any of them feeling like a copy.
The Book
Ten coffees, paid for once
Not a loyalty card, because nobody finishes those. The Book is bought upfront the way you buy a book of stamps, and every cup is cancelled with your outlet's own postmark until it is full.
Complete turnkey support

Everything you need.
From day one.

From site selection to grand opening. We handle the complexity so you can focus on building your business.

01
Site Selection

Location analysis, footfall assessment, lease negotiation guidance, and complete interior design aligned with Westend brand standards.

02
Equipment Supply

Brewlyn machines at 30 to 40% below retail pricing. All commercial equipment sourced, installed, and commissioned for you.

03
Barista Training

2-week intensive Coffee Board of India certified barista training for your full team at Takumi Brewing Lab, Bengaluru.

04
Coffee Supply

Direct-sourced 100% Arabica from Coorg and Chikmagalur estates. Locked pricing, consistent quality, 7-day delivery across India.

05
Marketing and Tech

Cloud POS, online ordering, social media templates, grand launch campaign support, and loyalty program setup.

06
Ongoing Support

Dedicated franchise manager, quarterly business reviews, menu innovation cycles, and annual refresher training for your team.

The journey

60 to 90 day
launch timeline.

01
Discovery and Application
  • Submit enquiry form
  • Screening call with our team
  • Financial review and site walkthrough
  • Franchise disclosure shared
02
Agreement and Planning
  • Franchise agreement signed
  • Territory allocation confirmed
  • Interior design sign-off
  • Equipment order placed
03
Buildout and Training
  • Construction and fit-out
  • Equipment installation
  • Staff recruitment support
  • 2-week barista training at Takumi Lab
04
Launch and Support
  • Soft opening with quality checks
  • Grand opening campaign
  • 30-day on-site support
  • Ongoing quarterly reviews
Financial structure

Franchise fees
and terms.

Transparent fee structure with no hidden costs. Bank financing available for qualified applicants.

₹6 to 12LFranchise fee, one-time, + GST
5 to 8%Royalty on revenue
1 to 2%Marketing contribution
5 YrsInitial contract term
3 kmTerritory radius · POST by pincode

Working capital sits on top of every number on this page. Investment figures cover the build, the equipment and the opening stock. They do not cover the three months of rent, salaries and inventory it takes for a new outlet to carry itself. Budget ₹2 to 3L for a POST window, ₹8 to 10L for a Nora, and ₹8 to 15L for a Westend café. An outlet that opens without that buffer is the single most common way a good site fails.

Royalty by brand: Westend and Nora on FOFO are 8% of revenue plus 2% pooled marketing. POST is 5% plus 1%. Nora FOCO is structured as a management fee rather than a royalty, since Westend runs the outlet.

Financing support available: We assist qualified applicants with loan applications to leading banks. Up to 70% financing available on most formats, with detailed financial projections and business plan templates provided during onboarding.

Questions

Frequently asked.

Westend is India's only specialty coffee brand with complete vertical integration. We source directly from Coorg and Chikmagalur estates, roast in-house, manufacture our espresso machines under the Brewlyn brand, and operate a Coffee Board certified barista academy. This gives franchisees better margins, quality control, and ongoing support compared to franchises that outsource everything.
POST is a coffee window rather than a café. Seventy square feet minimum, no seating, eight drinks, two sizes, and a two person shift. There is no kitchen, no dining room and no fit-out to project manage, because the kiosk is fabricated off site and installed in a day. That makes it the lowest entry into the Westend system at 15 to 20 lakh, and the fastest to open. Royalty is 5% of revenue with 1% pooled marketing. Territory is granted by pincode: one POST per pincode, and the outlet takes its number from that pincode. Working capital of 2 to 3 lakh sits on top of the investment.
Budget usually decides it. POST starts at 15 lakh and suits a high footfall street, transit route or campus edge where people are passing rather than sitting. Nora starts at 40 lakh, needs a minimum of 800 square feet, and suits design-forward, high-value locations. A full Westend café runs 40 to 90 lakh depending on whether you take the bakery, the kitchen or the complete format. Remember that working capital sits on top of all three. The application form shows you which brands your budget opens, so start there.
Westend Coffee is our flagship brand with three concept formats: coffee with live bakery, coffee with hot kitchen, or the complete experience. Nora Specialty Coffee is a premium sub-brand with a more selective, curated positioning, offered on two models only: FOFO if you want to operate it yourself, FOCO if you want Westend to run it for you. Nora needs a minimum of 800 square feet and starts at 40 lakh. Street windows are exclusive to POST. All three brands are under Westend Coffee Private Limited.
More than most first-time owners plan for. The investment figures on this page cover the build, the equipment and the opening stock. They do not cover rent, salaries and inventory for the months before the outlet carries itself. Budget 2 to 3 lakh for a POST window, 8 to 10 lakh for a Nora, and 8 to 15 lakh for a Westend café, held separately and not spent on the fit-out. An outlet that opens without that buffer is the most common way a good site fails, and it is the first thing we check in the financial review.
The Nora FOCO model is specifically built for passive investors. Westend hires, trains and runs the team and you take a monthly share of what the outlet earns. For Westend Coffee formats, we recommend owner-operator involvement especially in the first 6 to 12 months. Data from our existing locations shows owner-operated outlets achieve 20 to 30% higher revenue. After stabilisation, passive management with a strong GM is viable.
Yes. Every café franchisee receives a 3 km radius exclusivity zone around their approved location. This prevents cannibalization and protects your investment. Territory boundaries are clearly defined in the franchise agreement and honoured across both Westend Coffee and Nora formats. POST works differently: territory is granted by pincode, one outlet per pincode.
POST: 15 to 18 months. Nora: 20 to 26 months. Westend with a bakery: 18 to 24 months. Westend Complete: 20 to 26 months. Variables include location footfall, operator involvement, working capital held at opening, and local marketing execution. High-footfall metro locations typically achieve the faster end of these ranges.
We cannot guarantee returns, but our model projects 3 to 5x over 5 years based on planned franchise expansion to 25+ locations by 2027 and Brewlyn scaling to 100+ machines. Current unit economics show 35 to 40% EBITDA margins. Detailed financial projections are shared under NDA with serious investors.
Start the conversation

Ready to partner
with Westend?

Whether you are exploring franchise ownership, the Nora brand, a POST window in your pincode, or equity investment, let us start the conversation. Our team responds within one business day.